It is not an overstatement to say that most of the aid and loans to reduce poverty in Africa have failed. In our opinion there are two main reasons for this:
- The money from aid and loans are not spent on activities that create businesses or sustainable welfare for its people.
- Charity is based on people's will to give, instead of profitable ways that can increase the interest to help.
1. Creating a Sustainable Future There is no easy way to change the infrastructure, people's mentalities and way of doing things over night in Africa. It will take generations and have to start with the younger ones. Education is a key to start learning how to make a living in better ways than they have been doing for generations. People in poor countries in Africa need help to cover their basic needs and start their own small businesses that can provide enough money to increase their living standards.
Better Globe has put together a very interesting donation package which in a way revolutionizes the effectiveness of charity as we know today.
Our unique donation package

2. Charity with Interest It is not possible to reduce poverty, hinder desertification and improve the welfare of poor people if there is no will and obligation by well-situated people to contribute towards the elimination of the abasing poverty. If charity was based on profitable and sustainable business ventures, which could give back profit to the donors as a sort of return on investment (ROI), the charity itself would quickly become sustainable.
Better Globe is doing something which has never been done before. We want to engage millions of people take part in our initiative to fight poverty in Africa.

There isn't much we can do on our own to prevent poverty and debasement. What we need is an international movement involving millions of people who:
- Want to help
- Think charity should be sustainable
- Are not afraid to think of new ways of helping
- Want to take part in something great
In order to get many people involved, these activities are based on business and profit and not charity alone. We want to support the poorest people in Africa by business principles based on the more you give, the more you receive:
- The poor will learn how to make money
- We who are helping will make money
Look deeper into our donation program here, our profitable saving program or see how you as an Ambassador can start selling our products.
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